Our Fitlosophy

Proper fit is essential to an active lifestyle.  We have expert staff on hand to fit you for the right shoes, bras, accessories, and apparel.  

Shoe Fit

Our Shoe Fit process begins with you.  An in-depth interview FFShoeFitStaffwill help us reach you on a personal level understanding what your current use for shoes is and what your goals and aspirations are.  That is followed by technical measurements and a thorough analysis of your gait.  Gait is the way we move and how our feet strike the ground - and it's different for everyone.  We can then narrow down a selection suitable for you from scores of different types of footwear.  Throughout the entire process, we offer tips and suggestions on everything from proper form to nutrition and other products that can make you successful.  If you can bring your old shoes, great!  The more information we have, the better.  If you no longer need them, you can donate them to charity!  

Apparel Fit

Apparel has become more than the season's hottest fashion; it needs to match your needs and activity as well.  Whether the fibers are technical, natural, water resistant, windproof, or a combination, there is a solution for every situation and a fit for every body.  Elemental protection will repel wind, moisture and sun, while breathability will dissipate heat and antimicrobial capabilities will keep us fresh.  Let our experts find your right fit.

Bra Fit

FFBraChicksProper bra fit will provide women the freedom to move and exercise with comfort and confidence.  We start with a conversation about your activities and level of support you need from a sports bra.  Next we take careful measurements and translate them for you into the correct size bra.  We share helpful information about bra fabrics and the importance of fit.  For instance, the average life span of a bra is six months (approximately 56 washes). Beyond that you risk discomfort and possibly injury.  Another good rule of thumb is to not let your bra see a birthday.  Approximately 80% of women are wearing the wrong size sports bra.

Accessories  Fit

Accessories are what make our active lifestyle comfortable and sometimes even luxurious.  Our Fit Experts are trained to make recommendations based on your activities.  For some people it is a hydration system allowing them to bring water or their favorite sports drink with them.  For others, it could be anti-chafe products to make exercise more comfortable or a GPS enabled sports watch to track speed and distance.  Your needed accessory might be a product from our fully stocked nutrition department that can extend your workout and improve recovery.

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